Case Study
Designing Software for Bitcoin Mining Facilities
Overview
This software for Bitcoin mining facilities was born out of our firsthand observations of the challenges faced by operations teams. We recognized the industry's demand for a more efficient, secure, and customizable miner management solution, one that could also save us significant costs associated with relying on third-party software. Identifying these pain points, we set out to design and develop the ideal product, a comprehensive fleet management tool tailored to meet the specific needs of both on-site technicians and remote operations managers.
My Contributions
As the Lead Product Designer on this project, I guided the design direction, created and validated key artifacts, and collaborated closely with engineering to ensure a smooth implementation. My process centered on real-world user insights to inform every design decision.
Results
The software has already been deployed across our major facilities, managing more than 20,000 active machines. Since implementation, operations teams have reported significantly faster issue resolution and a reduction in time spent locating and verifying miner data. By eliminating the need for third-party monitoring tools, the platform now saves the company over $30,000 per month in software and operational costs. These measurable efficiencies have validated the platform’s value, leading to plans for full deployment across all facilities.
Approach
My goal was to design a product that not only streamlined operations but also provided valuable insights and automation to maximize fleet performance. This project was driven by an understanding of industry needs and a desire to deliver a solution that would enhance operational efficiency and reduce costs for our company.
Since the platform started from a need within our own organization, we were able to leverage the firsthand experience and feedback from internal users. This direct access allowed us to create a software solution that truly addressed their pain points, resulting in a product that catered to their specific workflows and requirements.
User personas were created after interviewing end-users in multiple roles.
UX artifacts created for MVP: Information architecture, user flows, and jobs to be done.
Initial wireframes for testing
Refinement
After the initial approval of product viability from a business standpoint, we moved on to product refinement and high fidelity designs. Working with a small team of engineers, end-users, and business stakeholders we created a roadmap and set to work designing, developing, testing, and iterating.
