This software for Bitcoin mining facilities was born out of our firsthand observations of the challenges faced by operations teams. We recognized the industry's demand for a more efficient, secure, and customizable miner management solution, one that could also save us significant costs associated with relying on third-party software.
Identifying these pain points, we set out to design and develop the ideal product, a comprehensive fleet management tool tailored to meet the specific needs of both on-site technicians and remote operations managers.
Product Design Lead
0-1 Product Design
Prototyping
Research & Discovery
UX Architecture
The software has already been deployed across our major facilities, managing more than 20,000 active machines. Since implementation, operations teams have reported significantly faster issue resolution and a reduction in time spent locating and verifying miner data. By eliminating the need for third-party monitoring tools, the platform now saves the company over $30,000 per month in software and operational costs. These measurable efficiencies have validated the platform’s value, leading to plans for full deployment across all facilities.
Our goal was to design a product that streamlined mining operations, surfaced actionable insights, and automated key workflows to maximize fleet performance. Because the platform originated from an internal need, we had direct access to users, giving us the opportunity to design, test, and refine in tight feedback loops.
I began by interviewing internal operations leaders and technicians to identify workflow pain points and inefficiencies. Using insights from these sessions, We mapped user journeys and created a jobs-to-be-done framework to align design goals with operational needs.
With the problem space defined, we developed the information architecture, user flows, and low-fidelity wireframes to establish the foundation for the MVP. These artifacts guided early usability testing and ensured alignment between product, engineering, and business teams.
We created interactive prototypes for moderated and unmoderated usability sessions to validate core flows and refine the dashboard’s structure. Continuous feedback from internal users allowed us to iterate rapidly and evolve designs based on real-world usage.
Working closely with engineering, I supported design implementation and conducted post-launch audits to ensure usability and consistency. Ongoing testing and data analysis informed subsequent iterations, improving efficiency and adoption across facilities.
Core UX artifacts for the MVP included a structured information architecture, actionable user flows, and defined jobs-to-be-done. Low-fidelity wireframes were used in early usability tests, with iterative design audits guiding continuous improvements.
Fleet managers were not engaging consistently with their current management software, which led to increased issues with customer machines and decrease in customer satisfaction.
We believed that simplifying key workflows and elevating critical operational data would increase usability leading to understanding issues sooner, and rely on Shaman as a daily tool rather than a periodic check-in.
Users struggled to locate important information quickly and rarely trusted the validity of the data. They often relied spreadsheets and manual data entry to supplement.
We believed creating purposeful feeds of data with clarity on data health would enable end users to easily find reliable fleet information. Being able to quickly access information for a miner would improve usability of the software in their daily workflow.
Once product viability was confirmed, we transitioned into refinement and high-fidelity design. Partnering closely with engineers, end users, and business stakeholders, we built a strategic roadmap and executed rapid design, development, and iteration cycles.
Key Takeaways
This project reinforced the value of grounding design in real-world insights while moving quickly with cross-functional alignment. By focusing on users, business goals, and technical feasibility, we were able to deliver a product that made a measurable impact and helped redefine operational workflows in our industry.